Google Vids Now Lets You Star in Your Own AI Video
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Google announced a major update to its business-focused video creation platform Vids. The new feature allows users to create personalized digital avatars resembling their appearance and voice. To create an avatar, users only need to upload a selfie and a voice recording.
Google’s multimodal AI model Gemini Omni is now also integrated into the platform. This enables users to generate videos by combining written prompts with reference images they upload. Omni can also perform tasks such as changing backgrounds, fixing lighting, or adding effects.
Key details:
- Personal avatars are tied to Google accounts and are invisibly watermarked with SynthID
- Access to avatars is limited to users aged 18 and older in certain regions
- The update transforms Vids from a simple presentation tool into a comprehensive video creation platform for all types of content
- Could spur competition with AI video startups like Synthesia, HeyGen, and Captions
Google’s move aims to meet the demand in the business world for a comprehensive video creation tool for training videos, company updates, and similar content.